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The Malaysian Society of Allergy and Immunology (MSAI) to launch a three-in-one allergy awareness and educational programme.

THE Malaysian Society of Allergy and Immunology (MSAI) will launch its first ever three-in-one allergy awareness and educational programme comprising of a book, interactive CD and a website today at a public forum in conjunction with the 9th Malaysian Congress of Allergy and Immunology.

Never before in this part of the world has a non-profit organisation seized the opportunity of combining conventional media with the new information and communication technology to create awareness and educate the public about a disease.

This pioneering project aims to help the public identify the symptoms of allergy, which affect one in three people, as it progresses through six stages, known as The Allergy March, which is a medical term that is used to describe the natural progression of allergy throughout life – from colic, eczema and rhinitis to asthma.

The objective of the allergy programme is to help children and parents understand what a severe problem allergic diseases are, and how preventable it can sometimes be.

In essence, the educational programme comprises of a story book about allergy with cartoon-like illustrations and a complementing interactive CD covering The Allergy March, with charming and recognisable characters from the book as well as animations and interactive activities.

The website will contain information about the allergy programme and how to obtain a copy of the book and CD and it will also be possible to download the book as a PDF file and play the interactive story and game online.

The book follows 10-year-old Nick, a Malaysian boy, who is not feeling well. He has all the symptoms of progressive allergy and as the readers follow him on his journey during a day of his life, they learn about allergy symptoms, investigations, examination, diagnosis, treatment and how to manage allergies better by taking preventive measures and learning how to identify allergy triggers.

The story book and the complementing interactive CD are meant to be read, studied and explored in detail by children and parents together.

The book is written by Assoc Professor Dr Ranbir Singh Kaulsay, who specialises in the diagnosis and treatment of allergic diseases, and who is also the president of the Malaysian Society of Allergy and Immunology.

The programme is developed under educational grants from companies like UCB Pharma Asia Pacific as part of their community service efforts.

For more information about the Allergy Programme and the public forum, please log on to the Malaysian Society of Allergy and Immunology’s website on

The public can also send an email to stating their interest in the allergy programme, so that MSAI can alert them through email as soon as the completed interactive programme is ready and available from the dedicated allergy programme website.

The Malaysian Society of Allergy and Immunology was founded in 1996 by a small group of doctors and healthcare personnel. The society was officially registered on May 5, 1997. On December 13, 1998, the president of the European Academy of Allergy and Clinical Immunology, Prof S. G. O. Johansson, officially launched the Society at the Palace of the Golden Horses in Kuala Lumpur.

This article was first published in


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